Spam is about taking the choice away from someone and delivering them information about products and services without their permission.
Spam comes in the way of unsolicited emails, junk mail and telemarketing. Spam leaves a bad taste in our mouths and for good reason.
We have not asked to be inundated with the information that we find floods our email in boxes these days.
Marketing, when done responsibly, can be fun and witty. Commercials that reach us emotionally are effective marketing tools. Brands who care about their audience take the time to consider their message and how it will be perceived.
On Twitter we each have an option as to who we will follow. And one might suggest it is that choice that gives others the right to “spam”
Spam is irresponsible and annoying. More will tune out than tune in.
Take time to consider your message and how it will connect with your followers.
Here are some questions to ponder -
- Are you sharing a valuable service, product or resource?
- Do you take the time to share on a personal level as well as sharing on a business level?
- Have you established a relationship with your followers?
- Is the information you are providing timely and appropriate?
If you can answer yes to these questions, your message will be considered marketing rather than spam.
And your followers will welcome your tweets, rather than turn away from them. So be sure to retweet and favorite those tweets you love from others.
After all, marketing is all about building relationships and spam is about nothing more than the bottom line.
I hate Spam!!! But love Twitter Marketing!
Follow me on twitter @tinalancio and see what I like to share!