When creating your business blog, consistency is the key to keeping readers coming back time and again. Your readers will come to know you by your brand, your writing style and even the colors and fonts you use. Therefore, maintaining consistency throughout your blog is something you want to make a practice of.

Before creating your blog, if you haven’t done so already, think about what colors and font styles you are going to use. You want your business blog to flow with your business website, so using colors and styles from there would be your best option. If you don’t have a website for your business, then use colors and styles in your logo or from something that customers will recognize as your business. Also, if you have a logo for your business, be sure to use it on your business blog.

If you already have a company blog up and running, but feel it is “noisy” or there are too many colors and font choices, choose 2 to 3 colors to use throughout and then choose only one or two font styles at the most. Having too many colors and fonts can appear cluttered and your readers will soon lose interest because they will feel overwhelmed by all the busy-ness.

Consistency is not only in the appearance of your blog, but in the content as well. When you are doing your  business blogging create posts that are geared toward your products and services. And it’s okay to put some personal flair in your posts, but the main content should be professional.

So now that the 30 day Blog challenge is over (it ended yesterday) I have learned that consistency is the key to blogging. It has increased blog traffic to my site and I have learned so much from meeting other like minded people who are a wealth of knowledge about working online. I plan to highlight these great individuals in future blog posts, so stay turned.

When blogging about your business your customers will come to know and trust you because consistency shows reliability and when your readers know they can rely on you, they will buy from you.

I hoped you enjoyed this series on business blogging, please leave a comment and let me know what your thoughts are.

I will be taking a break for a couple of days, so everyone enjoy this holiday weekend, stay safe and enjoy!

Tina