Yesterday I talked about why you should have a business blog as a nurse entrepreneur so today let’s talk about  staying focused on your target market with your business blog.

1. Begin with the name of your blog. When you set up a business blog for the first time, the blogging platform will require a title for your blog. Carefully consider what this should be. Should it be the name of your business? It depends on the type of business you own.  You don’t want it to be  long or hard to remember, it should reflect what your business is about.

A great way to come up with an appropriate name for your blog that your target market will easily find when they do a search is to do a search yourself. Do a keyword search to see how many hits certain words that pertain to your business receive. Then incorporate those words into the title of your blog.

2. Another way to focus your business blog to your target market is to stick with topics that pertain to your business. When readers come to your blog, they   are expecting to find information about what services you offer and product info. Don’t sell them short by posting about stuff that has nothing to do with your business. They will leave and never come back.

3. I f you are advertising on your business blog ( other than your own products) than be sure that ads placed here are relevant to your business. They should compliment what you sell. They should not be your competitors. This is what happens when you use google adwords, so be careful when choosing your advertising.

Remember the purpose of your business blog is to  help your clients, customers, subscribers and  readers learn about your business, connecting with you.

Continued success with your blusiness blog!

Tina

P.S. If you need help setting up your business blog check out Blogger Starter Pack to learn through video, let Lynette Chandler show you step by step how it’s done. Video is one of the best ways to learn how things are done online, it’s helped me and I know it can help you.